Don't even think about putting Sweden's La Fleur into a box. For a start, she's had too many twists and turns in her career to be edged into one particular corner. She actually started her working life as a pharmacist - but despite her acute understanding of laboratories, her passion was for an altogether different kind of mixing. "My choice of career came to a point where I had to choose - and I like the way it's turned out!" It was an active choice to make music, after a trip to Berlin, she made the switch full time, both in her career and choice of home: she remains in Berlin to this day. Building on the success of the 'Flowerhead' EP, her key electronic releases so far have included the 'Nightflow' and 'Arms Around' EPs (remixed by Detroit legends Kenny Larkin and Carl Craig respectively), as well as remixes for both Kerri Chandler and Sasha. And at the start of 2018, the acclaimed 'Exhaust' was released on Adam Beyer's Truesoul imprint, not to mention her recent Watergate EP 'Outbreaker'. The Mixmag Breakthrough DJ Award at the end of 2017 was well-deserved.
Back on home turf, La Fleur's own Power Plant imprint is also important on several counts; it's a place and space for her to nurture new, emerging talent; it's a breeding ground not just for music, but also for curated parties, as the special B2B with Cassy at Berns in Stockholm in Winter 2016 will attest; and it also has an offshoot as a clothing brand in the cutting-edge Power Plant Elements collection. But as well as her own grass-roots growth, she's also been instrumental in the rise of other events as a resident DJ; in Ibiza, she just completed the second year of her residency at Pacha's new Labyrinth party with Hot Since 82.
And it's not just in Europe where La Fleur has flourished; in
February, she flew to Paraguay to perform for Boiler Room once again; in
March, she played with Sasha on her first MMW boat party, as well as at
Get Lost for Damian Lazarus; she then flew straight to Paris to perform
for Cercle in the city's Arts District, a reminder of her special French
connection. And that connection continued in May when she played
alongside Laurent Garnier at Oval Space, something of a dream come true.
With June came an invite from Adam Beyer to play Junction 2 in London, alongside a show with Adam and Ida Engberg at Pacha mid-month, before gigs at two of Germany most iconic festivals - Fusion Festival and Melt Festival. August has been highlighted by an inspiring B2B2B with B.Traits and Cassy broadcast live on BBC Radio 1 in Ibiza, followed by an appearance at the first edition of Drumcode Festival in Amsterdam presented by Awakenings, which included a B2B with fellow Swede Ida Engberg at the After Party at Shelter. The pair's classy take on house and techno was heralded as a peak point of the day/night. Before the end of summer, she dropped her debut Essential Mix which was received with critical acclaim across the industry.
Another significant moment in 2018 was the release of 'Förbindelse', the collaborative work with Sasha on 'Last Night On Earth', which was anointed Essential New Tune by Pete Tong on BBC Radio 1. The release was complemented by 'Rooned', a standout original cut by La Fleur, that received love from tastemakers across house and techno spheres.
Other highlights for 2018 include her debut at Oasis Festival in Morocco, a return to the Warehouse Project in November and December, the latter being her first gig for El Row, and a cracking double header in the UK across the Halloween weekend playing for In:Motion alongside KiNK and Maya Jane Coles & Friends in London.
05 Mar, 2019
Boys Noize & Erol Alkan will play B2B at Area 404, at the Boomtown Fair Festival, on Friday 9th August. La Fleur is featured on Sunday 11th.
22 Feb, 2019
The Creamfields festival will take place in Daresbury, Cheshire from 22nd-25th August and features Primary Talent International & Decked Out artists:
12 Feb, 2019
The Boomtown Fair Festival takes place in Hampshire from 7th-11th August, and features the following Primary Talent & Decked Out artists.
|11 Aug 19||Boomtown Fair Festival||Hants|